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˚ʚ♡ɞ˚ WHO IS OUR FOUNDER? 

FM2U Clothing is a small, POC woman owned Australian fashion brand that specialises in alternative, gothic, and whimsical clothing.

It began with one person, a sewing machine, and a vision to bring something different to the alternative fashion scene. Our founder and designer, Stit, is a self-taught seamstress who turned a lifelong passion with sewing, pattern-making, and fashion into the vampy + whimsical brand FM2U is today. Having been born and raised in India, she grew up surrounded by skilled artisans and tailors, nurturing a deep love for fashion and craftsmanship. India, celebrated for its exquisitely made saris, traditional attire, and mastery of hand beading and embroidery, has always been a place where artistry and textiles intertwine, shaping her appreciation for detail and design.

Stit’s expertise has extended to side projects in vintage clothing curation and educational pieces on responsible fashion. She has visited raghouses overseas for learning opportunities, run meaningful reselling initiatives to prevent landfill waste, participated in runway shows, spoken on panels, and delivered lectures at university on entrepreneurship and ethical fashion practices.

˚ʚ♡ɞ˚ HISTORY AND ORIGIN OF FM2U 

In March of 2024, Stit began sewing and drafting the first samples of what became the “Morticia” Collection. She taught herself patternmaking and devoted hours each day perfecting her craft. Sometimes staying up sewing and pattern drafting until 2-3 am; purely out of love and passion for the craft. At the time, each order was sewn by Stit in her sewing room at home (in Adelaide, South Australia). 

Slowly, the brand began to gain more traction, and Stit was working with the help of some friends to sew these pieces together (Still on a made to order basis). However, demand soared after a video of the “Morticia” dress went viral on Social Media, and orders began flooding in. We had a high volume of lovely customers wanting to get their hands on our pieces, but the demand was too high for us to be able to meet in a timely manner with just 3 people sewing them together. 

This is when Stit decided to turn to manufacturing her pieces to keep up with demand. This meant that more vampy & whimsy fashion lovers could get their hands on our products, and an industrial standard of production could be maintained for all of our customers. 

˚ʚ♡ɞ˚ OUR MANUFACTURING PRACTISES + ETHICS

Transitioning from sewing in-house to partnering with a manufacturer was not a decision Stit made lightly. In an era defined by late-stage capitalism, where exploitative labor practices and unethical production remain widespread in fashion. Maintaining integrity in how our garments are made has always been non-negotiable. Sewing in-house was a deliberate choice that reflected our commitment to ethical craftsmanship, and as we scaled, we were determined to find a manufacturing partner who shared those same values of transparency, fairness, and respect for the people behind every stitch. 

After a lengthy process of sampling, searching and auditing, we finally found our current manufacturer: based in Pakistan. We were pleased to find out that they are a CERTIFIED SWEATSHOP FREE, ETHICAL, small, family owned business, who take extreme pride in their work and strive for fairness. The standards of our manufacturers are including but not limited to: ethical working conditions and pay, time set aside for prayers in the morning and evening, NO employment of minors, sick leave, festival leave, carers leave, Employees' Old-Age Benefits Institution (EOBI) contributions and more.

Most importantly, our manufacturer is audited and accredited with 2 internationally industry standard ethical working standards certifications: SA8000 Certification & ISO Certification.
(See: SWEATSHOP FREE AND INTERNATIONALLY RECOGNISED CERTIFICATIONS )

Detailed information about the Labour Laws in Pakistan can be found at the Pakistan Code - Ministry of Law and Justice website: 

https://pakistancode.gov.pk/english/LGu0xVD-apaUY2Fqa-bg%3D%3D&action=primary&catid=5

A key benefit of working with our manufacturer in Pakistan is that our founder, Stit is fluent in Hindi / Urdu - reducing the risk of miscommunications regarding labour practises/ production lost in translation. 

˚ʚ♡ɞ˚ SWEATSHOP FREE AND INTERNATIONALLY RECOGNISED CERTIFICATIONS 

We are happy to report that our manufacturer is SA8000 Certified as well as ISO Certified. For privacy reasons, we have blurred out the name of our manufacturer, and have attached the SA8000 certification below:

˚ʚ♡ɞ˚ SUSTAINABILITY

At FM2U, we are deeply aware that we can’t claim to be 100% sustainable as a clothing brand, but instead of using that as an excuse, we treat it as motivation to do the best we can for the planet. Our approaches towards sustainability include:

MADE-TO-ORDER MODEL & INVENTORY FORECASTING

Every decision at FM2U is intentional. We forecast our inventory with precision to make sure production aligns with real demand. We never overproduce or run excessive stock for the sake of big markdowns later. That cycle of discount-driven consumerism is one of the most harmful aspects of fast fashion, and we consciously choose to step away from it.

Our designs are produced in small, thoughtful runs, and every piece goes through extensive sampling and fitting before release. This means every collection feels cohesive, meaningful, and crafted with love. Our inventory forecasting allows us to produce exactly what’s needed, and nothing more.

SLOW FASHION APPROACH

Late-stage capitalism has created a dystopian cycle where big corporations drop new, cheaply made clothing every single week just to keep people buying. At FM2U, we’ve never wanted to be part of that.

We drop new collections every 2–3 months (sometimes a little slower or faster depending on sampling), because we believe in designing consciously, not constantly. This slow approach encourages our customers to buy with intention, invest in pieces they truly love, and build wardrobes that last.

We also post frequent styling videos showing how to wear each piece multiple ways, proving that one garment can serve many looks. Our goal is to design versatile clothing that can mix and match across collections, forming a timeless capsule of FM2U staples.

SAMPLES & FAULTY GARMENTS 

At FM2U, we are proud to say that we have never let a single sample or faulty garment go to waste. Every sample is resold during our sample sales, giving our community a chance to own a piece of FM2U at a lower price point while keeping fashion in circulation. These sales also allow us to share the behind-the-scenes process of our design development, where customers can see early versions of their favourite styles and the evolution of our craftsmanship over time.

We believe that sustainability starts with intention, and that even the smallest actions can make a difference. Instead of discarding imperfect garments or overstock, we make sure every single piece finds a home, because each item was made with care, time, and artistry, and deserves to be worn and loved.

We also encourage our customers to resell, rehome, or swap their FM2U items once they no longer wear them. Whether through resale platforms, clothing swaps, or gifting within the community, extending the lifespan of each garment helps reduce waste and keeps our designs circulating for years to come. By doing this, our customers become an active part of the slow fashion movement, helping us close the loop and create a more conscious, circular fashion ecosystem together.

RETURNS & EXCHANGES 

We do not destroy or discard returned items, ever. Each return is carefully inspected, re-steamed, and repackaged with the same care and attention we give to every new order. Our priority is to make sure that every garment we’ve created continues its journey and finds a new home, rather than ending up in landfill.

We design intentionally to minimise the need for returns in the first place. Every piece comes with detailed sizing information, accurate garment measurements, and design features that allow for adjustability: whether that’s through shirring, lace-up panels, stretch-friendly fabrics, or flexible fit details that adapt to different body shapes. This thoughtful approach means our customers can shop confidently, knowing that each design was created to truly fit and flatter.

When returns do happen, we see them as an opportunity to connect and care, not a burden. We offer free exchanges because we want our customers to end up with something they feel beautiful in.

PACKAGING & SHIPPING

We use 100% recyclable satchels for packaging and have recently stopped shipping items in individual plastic bags. Our thank-you cards are printed on sustainable materials, and our shipping partner, Australia Post, shares our sustainability goals through their 2025 Sustainability Roadmap:

• 20% reduction in carbon emissions since FY19
  
  
• 100% renewable electricity across operational sites
  
  
• 39% reduction in waste to landfill
  
  
• Over $119 million directed toward social enterprises and Indigenous suppliers
  
  
• We also batch ship orders, which is significantly more sustainable than sending out individual packages as they’re ready.

SALE OF SECOND HAND AND VINTAGE ITEMS 

At our in store boutique in Adelaide, we have recently begun offering curated secondhand and vintage pieces, hand-selected directly from the raghouse that our founder, Stit, visited in 2023. These garments were literally saved from landfill. During her visit, Stit witnessed firsthand the sheer scale of clothing waste created by fast fashion: piles upon piles of discarded garments, many of them still in perfect condition. That experience deeply shaped how we think about sustainability and the role we play as a brand.

This initiative helps us offset new production while offering our community a thoughtful, accessible way to shop sustainably. Each secondhand and vintage piece is carefully cleaned, restored, and curated to align with FM2U’s vampy, whimsical aesthetic. 

˚ʚ♡ɞ˚OUR FUTURE GOALS

PLUS SIZE EXPANSION 

Because we operate in small-batch production, our costs are higher per piece. This means we can currently only manufacture and stock sizes that have strong demand, since we don’t have the safety net of mass production or heavy markdowns.

That being said, we’re actively working on expanding our size range and are thrilled to announce that sizes 18 and 20 are already in development for some of our most popular designs. We’re taking our time to ensure proper fit and grading across every new size, with the goal of releasing these by the new year.